Start here

How Trakr works

The whole product on one interactive diagram: configure the rules once, build inside them, reuse everything you generate.

Getting started

What Trakr does, the setup flow from template to generated URL, and where your links are stored.

Build your rules

The syntax builder

Building blocks, separators, the seven field types, per-field Required, and the live preview that shows the URL you will get.

Global settings

The five configuration-wide controls: separators, URL Output, the Landing Page URL requirement, and the Empty Field Placeholder.

Channels

How channel definitions map to GA4, standard vs custom channels, sources and mediums, and classification rules.

Brand type, explained

The channel-linked field: where brand and non-brand values come from, who sets them, and where they land in your URL.

Custom parameters & references

Your own URL parameters beyond the UTMs, and reference fields that mirror a value automatically, entered once.

Build and manage links

Bulk Builder

One brief, one URL per channel row: duplicating rows for variants, per-row overrides, the row preview, and batches.

History & Library

Filtering and exporting your generated URLs, batch handling, the 7-day Recently deleted trash, and reusing past campaigns.

Campaign IDs & Lean URLs

One ID in the URL, everything else in Trakr: the Auto ID field, the Lean URL profile, and the server-side GTM lookup that fills GA4.

Team and account

Configurations & sharing

Saving and switching setups, sharing with your team, the company default, Clone to Edit, and Reconfigure Setup.

Account, billing & team

Profile and passwords with Google or Microsoft sign-in, Free vs Pro, seats, and team roles.

Workspaces for agencies

One account for many clients or countries: isolated workspaces, the switcher, per-client configurations, scoped API keys, and workspace billing.

Connect your tools

The Trakr API

Query and create links from server-side GTM or your warehouse: API keys, endpoints, the field_values breakdown, and the campaign ID lookup pattern.

Connect Trakr to Claude (MCP)

Manage your account from a conversation: workspaces, per-client configurations, and validated link generation through the Trakr MCP server.

Webhooks

Push every record change to your own systems: registering an endpoint, the signed JSON payload, verifying the signature, retries, and the delivery log.

Looking for GA4 background reading instead? See the guides.

Open the App, free, no signup →