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What a configuration is

Everything you build in the setup wizard lives in one configuration: the parameter syntax (which fields compose utm_campaign, utm_content, and the rest, plus separators), the field definitions (types, options, required flags), and your channel definitions. The builder always runs on exactly one active configuration. Change the configuration and every future URL follows the new rules; URLs you already generated stay as they were.

My Configs: saving and switching

The config dropdown with two saved configurations, Share buttons, and the save-as-new field
The config dropdown: saved configurations with their actions, and Save Current As New below.

Signed in, the builder header shows a config dropdown. It lists your saved configurations under My Configs with the active one marked. From here you can:

Each row also shows when it was last modified, and cloned rows show which configuration they came from.

Sharing with your team

Workspace admins see a Share button on their own configs. Sharing makes the configuration visible to every member of your workspace:

The company default (the star)

On shared configs, admins can toggle a star: the company default. Exactly one configuration per team can hold it. New team members get the default loaded automatically on their first visit to the builder, which is how you make sure a new hire's very first URL already follows your naming standard.

Recommended team pattern: one admin owns the master configuration, shares it, and stars it as the company default. Members build URLs with it and clone it only when they genuinely need a personal variant.

Account-level and workspace-level configurations

If your account uses workspaces (one per client or country), configurations live on two levels:

LevelWho sees it when sharedHow you create it
Account levelEvery workspace. This is your house tagging standard.Save the configuration while working at account level (no workspace selected in the header switcher). Share it, and star it as the default.
Workspace levelOnly that workspace.Switch into the workspace with the header switcher, then save, share, and star the configuration there.

The level is decided by where you are when you save, and it is fixed from then on; to bring a configuration to another level, clone it there. When a workspace has its own starred default, it wins over the account default for everyone working in that workspace; workspaces without one simply use the account default. This way one shared account-level configuration governs all clients until a client genuinely needs their own rules.

Step by step for a client-specific configuration:

  1. Make sure you are a member of the client's workspace (Settings → Workspaces).
  2. Switch into it with the workspace switcher in the app header.
  3. Build or adjust the configuration, save it in the config dropdown, Share it, and star it as the default.

Reconfigure Setup

The Reconfigure Setup button in the builder returns you to the setup wizard with the active configuration loaded. You are editing that configuration, not starting over: adjust the syntax, fields, or channels and finish, and Save updates the same saved row. Generated history is never modified by configuration changes, although the CSV export's per-field columns follow the currently active configuration.

Anonymous use

You can configure and build without an account; the configuration is kept in your browser's local storage. It survives reloads on that browser but not a cleared cache or another device. Signing up moves it into your account, and the save-your-work banner in the builder exists exactly for that step.

Common questions

How many configurations can I save?

Free accounts save one named configuration. Pro removes the limit: save as many as you need and switch between them from the config dropdown in the builder header.

I clicked Share. What did my team actually get?

Your config now appears in every teammate's dropdown under Team Configs, read-only. They can load it to build URLs with your exact syntax and channels, and they can clone it if they need an editable copy. Your row keeps a Shared pill so you can see it is visible to the team.

Can a teammate change my shared configuration?

Members cannot. They load it read-only and see a Clone to Edit button instead of Save. Workspace admins can edit shared configs, which keeps one governed setup maintainable by more than one person.

What does the star on a shared config do?

It marks the company default. New team members get that configuration loaded automatically the first time they open the builder, so everyone starts from the same governed setup. Only one config per team can be the default.

What happens when I click Reconfigure Setup?

The builder returns to the setup wizard with your active configuration loaded: syntax, fields, and channels exactly as saved. Change what you need and finish; Save updates the same configuration rather than creating a new one. Your generated history is not affected.

Do I lose my configuration if I never sign up?

Anonymous configurations live in your browser's local storage. They survive reloads on the same browser but not a device switch or a cleared cache. Sign up and the configuration is saved to your account and synced.

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